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McGill.ca / Overview / Summer Studies / Areas of Study / Summer 2022 Courses

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CMIS 544 Digital Marketing Automation, Planning and Technology (3 credits)

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Note: This is the 2021–2022 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Management Information Systems : Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.

Terms: Winter 2022

Instructors: Mottaghi, Hoda (Winter)

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