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Overview
Information Systems : Conceptual background coupled with hands-on experience with methods and tools needed to enable digital business models to strategically leverage analytics, with the goal of improving firm performance and decision-making, and attaining a competitive advantage. Topics include understanding online word-of-mouth through analysis of structured and unstructured data, distinguishing between homophily and influence in online social networks, mobile commerce, and more.
Terms: Winter 2021
Instructors: Yoo, Chang (Winter)
Prerequisite(s): INSY 642 Minimum Grade or Test Scores : B-
