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Vue d'ensemble
Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.
Terms: Automne 2019, Hiver 2020
Instructors: Dracopoulos, George (Fall) White, Anwar; Haruvy, Ernan (Winter)
Prerequisite: MGCR 352
Restriction(s): For students considering study away or an exchange, this course must be taken at McGill.
