Note: This is the 2019–2020 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Program Requirements
This program is designed primarily for non-business students who are interested in starting a business of their own. It provides a thorough understanding of what is required to start and maintain a sustainable venture. Students will acquire the tools necessary to identify opportunity, assess entrepreneurial potential, produce a business plan, organize, promote and finance the business, and prepare a marketing and sales structure. Business and intellectual property law, buying an existing business or considering a franchise will also be taught. This program will utilize guest speakers from varied entrepreneurial backgrounds to provide a practical context.
Note: Corequisite courses are not included in the total credit requirement for the program.
Corequisite
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CMSC 101 Mathematical Tools for Management Professionals (3 credits) *
Overview
Management Science (CCE) : Exponential and logarithmic functions and equations, mathematics of finance, permutations and combinations, introduction to probability, limits and derivatives with applications, matrices and systems of linear equations.
Terms: Fall 2019, Winter 2020
Instructors: Chouha, Paul (Fall) Chouha, Paul (Winter)
Prerequisite: CMSC 000 Foundations of Mathematics or Diagnostic Test
* or the Exemption by Examination test
Required Courses (27 credits)
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CACC 220 Accounting Concepts for Managers (3 credits)
Overview
Accountancy : This course covers concepts in managerial and financial accounting, develops an understanding of cost behaviour, budgeting and financial statements, and provides practice in financial decision-making skills.
Terms: Fall 2019, Winter 2020
Instructors: Lapointe, Deirdre; Cohen, Thierry (Fall) Lapointe, Deirdre; Cohen, Thierry (Winter)
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CCLW 205 Introduction to Business Law (3 credits)
Overview
Law (CCE) : An examination of legal concepts that may influence business operations. The fundamentals of Civil and Common Law; the principles of contract law; specific contracts like sale, consumer protection, mandate, lease, and employment; civil and professional liability; debtor - creditor relations and bankruptcy; tort and negligence; ethics and professional conduct are some of the topics to be covered along with court judgments.
Terms: Fall 2019, Summer 2020
Instructors: Laverdière, Maxime (Summer)
Restriction: Not open to students who have taken or are taking BUSA 364
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CENT 306 Launching a New Business (3 credits)
Overview
Entrepreneurship : Converting ideas into successful new business ventures is a challenging task that needs creativity, understanding of the external market, key planning and risk management. All aspects of launching a new business, including the skills and tools needed to identify, evaluate and launch an attractive product or service.
Terms: Fall 2019
Instructors: There are no professors associated with this course for the 2019-2020 academic year.
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CENT 307 Creating a Business Plan (3 credits)
Overview
Entrepreneurship : The importance of creating a business plan for entrepreneurs is discussed. The elements of a solid plan and components that should be included are explained. The foundations of preparing a tailored business plan and the key to making an effective presentation are also covered.
Terms: Fall 2019
Instructors: There are no professors associated with this course for the 2019-2020 academic year.
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CENT 308 Financing a New Business (3 credits)
Overview
Entrepreneurship : Finding financial resources to launch and grow a business is a creative process. Focus will be on different types of capital available throughout the different stages of a venture. An understanding of the choices of funding and importance of financial planning by comparing and contrasting various financing methods.
Terms: Winter 2020
Instructors: Sacksner, Jeffrey (Winter)
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CENT 309 Business Growth Strategies and Issues (3 credits)
Overview
Entrepreneurship : Practical strategies for different stages of business growth. Classroom and group work focus on the opportunities and challenges of creating and managing growth in entrepreneurial settings, within both small and larger companies. Issues of particular importance to rapidly growing companies will also be highlighted and discussed.
Terms: Summer 2020
Instructors: Whittaker, Gary (Summer)
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CGMG 318 Selling Models and Business Negotiation (3 credits)
Overview
General Management : Application of selling models to effectively harness digital media to convert online prospects into customers and retain them using Internet resources. Strategies to build long-term partnerships with online and traditional customers and promote new ventures through search engine optimisation (SEO) to achieve business and marketing objectives. Application and practice of the business negotiation process and strategies for traditional and online stakeholders.
Terms: Fall 2019
Instructors: There are no professors associated with this course for the 2019-2020 academic year.
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CMSC 310 Managerial Economics and Analysis (3 credits)
Overview
Management Science (CCE) : An overview of the economic theories as well as the internal and external economic factors that influence business so as to apply and understand managerial decision-making tools. Consideration will be paid to foundational topics such as theories of supply and demand; consumer behaviour; production, cost and pricing strategies; market structures; and optimization techniques.
Terms: Winter 2020
Instructors: Sheikholeslami Salmasi, K (Winter)
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CPRL 221 Professional Communication and Networking (3 credits)
Overview
Public Relations : Fundamental theories and practices of communication and networking (internal and external) in the workplace. Writing, speaking, presentation and team interaction skills.
Terms: Fall 2019, Winter 2020, Summer 2020
Instructors: Walsh, Brendan (Fall) Walsh, Brendan (Winter) Mosher, Aislinn Mary E (Summer)
Complementary Course (3 credits)
3 credits from:
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CCCS 310 Web Development (3 credits)
Overview
Computer Science (CCE) : Development of web sites and web-based applications using page markup, style sheets, and client-side scripting. Emphasis will be placed on developing pages that support current standards and accessibility requirements, as well as multimedia, cross-platform development, and site deployment.
Terms: This course is not scheduled for the 2019-2020 academic year.
Instructors: There are no professors associated with this course for the 2019-2020 academic year.
Prerequisite: CCCS 300
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CGMG 210 Fundamentals of Project Management (3 credits)
Overview
General Management : Fundamental principles and best practices of project management essential to the successful development of projects or other complex undertakings within an organization; includes methods for defining, planning, and scheduling activities and resources.
Terms: Fall 2019, Winter 2020, Summer 2020
Instructors: Gauthier, Sylvain; Abbott, Robert William; Corbeil, Linda (Winter) Gauthier, Sylvain (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
**Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the fourth lecture day.
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CGMG 319 International Business Practices (3 credits)
Overview
General Management : An introduction to the internal and external contextual factors that influence business forecasting and decision-making in international spheres/environments. Topics include ethical and practical strategies for conducting international business; trade policies; global trends; economic growth patterns; foreign exchange risk and organizational/governmental factors that influence international business. Real world examples as well as case studies are extensively used.
Terms: Fall 2019, Winter 2020
Instructors: Saba, John (Winter)
Restriction: Not open to students who have taken MGCR 382.
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CMRK 235 Digital Media Marketing (3 credits)
Overview
CMRK : Electronic marketplaces and their evolving role in Internet business. New channels of marketing, including social media, advertising and communication. Planning, executing, and managing e-commerce. Web analytics, customer analysis, search engine optimization, search engine marketing and issues of permission and privacy.
Terms: Fall 2019
Instructors: Gardner Gregory, Kevin (Fall)
Corequisite: CMRK 200
