Note: This is the 2019–2020 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Overview
Marketing : Introduction and basics of price-response functions and pricing optimization. Using data to estimate demand models. Value-based pricing, consumer valuations, personalization. Tactics of price differentiation. Pricing with constrained supply. Team project consultation.
Terms: Winter 2020
Instructors: Lu, Yi (Winter)
