Ï㽶ÊÓƵ

McGill.ca / Overview / All Courses

MRKT 440 Marketing Analytics (3 credits)

important

Note: This is the 2019–2020 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Analytic techniques available to marketing managers including practice with actual data sets to use the techniques. Topics covered will include customer and product analytic models, digital marketing, and marketing resource allocation.

Terms: Fall 2019

Instructors: Ma, Yu (Fall)

  • Prerequisite: MGCR 352

  • Restriction(s): Open only to U2 and U3 students. Not open to students who have taken MRKT 434 when topic was "Marketing Analytics".

Back to top