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Overview
Marketing : Elements of an integrated marketing communications plan that engages consumers across different touch points, and achieves the communication objectives of the brand.
Terms: Fall 2018, Winter 2019
Instructors: Vakratsas, Demetrios (Fall) Vakratsas, Demetrios; Cyrius, Fabienne (Winter)
Prerequisite(s): MGCR 352
Note: Continuing Studies section-check Calendar
