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Certificat d'études supérieures (Cert. étu. sup.) commerce sur Internet (15 unités)

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Nota : Ceci est la version 2017–2018 de l'annuaire électronique. Veuillez mettre à jour l'année dans la barre d'adresse de votre navigateur pour une version plus récente de cette page, ou .

Offered by: Développement de carrière et perfectionnement professionnel     Degree: Graduate Certificate in Internet Business

Program Requirements

Cours obligatoires (12 unités)

  • CMIS 530 Digital Analytics and Targeting (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Gestion des systèmes d'information : Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.

    Terms: This course is not scheduled for the 2017-2018 academic year.

    Instructors: There are no professors associated with this course for the 2017-2018 academic year.

  • CMIS 543 Digital Customer Experience (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Gestion des systèmes d'information : Covers the fundamental techniques for understanding, analyzing and optimizing customer experience on digital platforms. Explores best practices in designing and optimizing conversion actions in an online business. Management of customer data and confidentiality.

    Terms: Hiver 2018

    Instructors: Mottaghi, Hoda (Winter)

  • CMIS 544 Digital Marketing Automation, Planning and Technology (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Gestion des systèmes d'information : Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.

    Terms: Hiver 2018

    Instructors: Muscott, Adam (Winter)

  • CMIS 549 Digital Media and Search Engine Optimization (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Gestion des systèmes d'information : Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.

    Terms: Automne 2017

    Instructors: Muscott, Adam (Fall)

Cours complémentaire (3 unités)

3 unités parmi les cours suivants :

  • CCS2 505 Applications Programming (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Informatique (CCE) : Tools and techniques in designing and implementing enterprise software applications by using modern programming languages on an advance software development framework.

    Terms: Automne 2017

    Instructors: Havas, Michael (Fall)

    • Restriction: Students must have successfully completed an introductory computer programming course. Students who have not met this requirement must successfully complete CCCS 300.

  • CCS2 508 Web Application Development (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Informatique (CCE) : Use of web application frameworks to improve both productivity and time to market. Primary technology and fundamental architectural elements of programming web sites that produce content dynamically. Client-side and server-side application development, databases within web applications, and open source software stack for web applications.

    Terms: Hiver 2018

    Instructors: Prokopski, Grzegorz (Winter)

    • Restriction: Students must have successfully completed an introductory computer programming course. Students who have not met this requirement must successfully complete CCCS 300.

  • CCS2 510 Computer Network and Internet Security (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Informatique (CCE) : Basic principles, design and performance of computer networks. Theory and technology, including network security models, cryptography protocols and standards, network security threats and types of attacks, security counter-measure strategies and tools, firewalls, access control and platform-specific security issues.

    Terms: Automne 2017

    Instructors: Ranj Bar, Amin (Fall)

  • CCS2 535 Internet Business Project (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Informatique (CCE) : Project design, development, implementation and "release".

    Terms: This course is not scheduled for the 2017-2018 academic year.

    Instructors: There are no professors associated with this course for the 2017-2018 academic year.

  • CCS2 550 Multimedia Communication Design and Marketing (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Informatique (CCE) : Emphasis on the application of visual communication and knowledge management in business decision making, communication, marketing and research. Focus on identification and management of tools, media, channel delivery and customer interaction. The course explores the applications, formats and best practice strategies in reaching the target audiences.

    Terms: This course is not scheduled for the 2017-2018 academic year.

    Instructors: There are no professors associated with this course for the 2017-2018 academic year.

  • CCS2 590 Topics in Information Technology (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Informatique (CCE) : Specialized course covering an advanced topic in the information technology area selected from current issues or themes in literature.

    Terms: This course is not scheduled for the 2017-2018 academic year.

    Instructors: There are no professors associated with this course for the 2017-2018 academic year.

    • Students must have successfully completed an introductory computer programming course. Students who have not met this requirement must successfully complete CCCS 300.

  • CGM2 510 Project Management: Tools and Techniques (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Gestion : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.

    Terms: Automne 2017, Hiver 2018, Été 2018

    Instructors: Chasse, Andrew (Fall) Farha, Shadi (Winter) Chasse, Andrew (Summer)

    • Restrictions: Open to students currently in a program. Not open to Special Students.

    • **Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the fourth lecture day.

  • CMS2 527 Business Intelligence and Analytics (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Sciences de la gestion (CCE) : This course provides a managerial and technical focus on computational and business techniques which can help to identify new business opportunities and transform an organization’s future by optimizing operational and strategic decision making.

    Terms: Hiver 2018

    Instructors: Troy, Philip (Winter)

School of Continuing Studies—2017-2018 (last updated juin. 15, 2017) (disclaimer)
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