Note: This is the 2017–2018 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Overview
Marketing : Students will examine the prevailing theories and methodologies in marketing strategy research, discuss their foundations, and explore their extensions for future research. After taking the course, students will be able to recognize state-of-the-art research in marketing strategy and formulate research proposals that contribute new knowledge to the area.
Terms: This course is not scheduled for the 2017-2018 academic year.
Instructors: There are no professors associated with this course for the 2017-2018 academic year.
