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MRKT 459 Retail Management (3 unités)

Offert par : Gestion (Gestion)

Vue d'ensemble

Marketing : Principles and methods of marketing management as applied to retailing, including strategy and tactics: market structure; consumer behaviour; competition; financial management; human resources planning; promotion; presentation; merchandising; operations; pricing; planning and attaining retail profits. Lectures, text material, outside reading, planned retail visiting, cases.

Trimestres : Hiver 2016

Chargés de cours : Dzafik, Dilara (Winter)

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