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CPRL 532 Public Relations Event Management (3 unités)

Offert par : Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

Vue d'ensemble

Relations publiques : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.

Trimestres : Automne 2015

Chargés de cours : Pitts, Charles (Fall)

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