Vue d'ensemble
CMRK : Electronic marketplaces and their evolving role in Internet business. New channels of marketing, including social media, advertising and communication. Planning, executing, and managing e-commerce. Web analytics, customer analysis, search engine optimization, search engine marketing and issues of permission and privacy.
Trimestres : Hiver 2016
Charg茅s de cours : Gniwisch, Pinny (Winter)
Corequisite: CMRK 200