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Graduate Certificate in Marketing (15 credits)

Offered by: Career & Professional Develop     Degree: Graduate Certificate in Marketing

Program Requirements

The Graduate Certificate in Marketing has been developed for students who wish to upgrade their existing knowledge and skills in the field.

The program is designed to provide students with the opportunity to develop a solid understanding of the theoretical foundations and practices of marketing at the graduate level.

Required Courses (12 credits)

  • CMR2 548 Processes of Marketing Research (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Marketing : Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.

    Terms: Fall 2015, Winter 2016

    Instructors: Letovsky, Steven (Fall) Letovsky, Steven (Winter)

  • CMR2 556 Buyer Behaviour (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.

    Terms: Winter 2016

    Instructors: Royce, Charles (Winter)

  • CMR2 564 Marketing Communications: A Strategic Approach (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Marketing : Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.

    Terms: Winter 2016

    Instructors: Gardner Gregory, Kevin (Winter)

  • CMR2 566 Global Marketing Management (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.

    Terms: Winter 2016, Summer 2016

    Instructors: Dellar, Mary (Winter) Desrosiers, Lee (Summer)

Complementary Course (3 credits)

3 credits from:

  • CCLW 511 Law 1 (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Law (CCE) : Sources and administration of law; the Canadian Constitution and the division of powers; the Quebec Civil Code, comprising the law of persons, the law of property, obligations, contracts, sale, lease and hire, mandate, suretyship, hypothecs and prescription.

    Terms: Fall 2015, Winter 2016, Summer 2016

    Instructors: Sepinwall, Bernard (Fall) Khadjavi, Hodjat (Winter) Sepinwall, Bernard (Summer)

  • CGM2 510 Project Management: Tools & Techniques (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Management : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.

    Terms: Fall 2015, Winter 2016, Summer 2016

    Instructors: Kamel, Michael Ezzat; Farha, Shadi (Fall) Farha, Shadi; Kamel, Michael Ezzat (Winter) Chasse, Andrew (Summer)

    • Restrictions: Open to students currently in a program. Not open to Special Students.

    • **In addition to Monday classes there will be three Saturday classes held on Saturday May 7, 28 and July 16 from 9:00am to 12:00pm.

  • CMIS 541 Information Systems for Managers (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Management Information Systems : Introduces the importance of Information Systems (IS) in organizations and issues associated with managing these. Provides a strategic view of IS and Information Technology (IT). Students will be presented with managerial, informational and technological issues related to the management of IT, and with a framework to better manage them. Class discussions, case analysis, presentations.

    Terms: Winter 2016, Summer 2016

    Instructors: Motaghi, Hamed (Winter) Motaghi, Hamed (Summer)

  • CMR2 543 Marketing of Services (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.

    Terms: Winter 2016

    Instructors: Moscovitz, David Lewis (Winter)

  • CMR2 590 Topics in Marketing (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Marketing : Specialized course covering an advanced topic in the marketing area selected from current issues or themes in literature.

    Terms: This course is not scheduled for the 2015-2016 academic year.

    Instructors: There are no professors associated with this course for the 2015-2016 academic year.

    • Note: Content will vary from year to year.

  • CPL2 552 Strategic Management (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Policy : Includes analysis of major forces driving organizations, explores mission development, goal selection, corporate strategy, policy formulation for the benefit of all stakeholders. Discusses situations confronting senior managers in the competitive environment, includes topics such as the identification and evaluation of strategic alternatives, the management of control processes for increased productivity, etc.

    Terms: Fall 2015, Winter 2016

    Instructors: Hollingworth, Mark (Fall) Hollingworth, Mark (Winter)

    • Prerequisite: Advanced student

  • CPL2 553 Small Business Management (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Policy : This course will focus on the concepts and activities of entrepreneurship in the small business environment. Through the analysis of small business situations and the study of related case material, students will learn the fundamental actions required in practice to start and manage a small business. Skill acquisition will be oriented toward learning to prepare a business plan.

    Terms: Fall 2015

    Instructors: Whittaker, Gary (Fall)

Or any other 500- or 600-level course offered and approved by Career and Professional Development.

École d'éducation permanente—2015-2016 (last updated Mar. 5, 2015) (disclaimer)
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