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CMIS 543 Internet Business Analysis and Optimization (3 credits)

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Management Information Systems : Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Obtain an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.

Terms: Winter 2016

Instructors: Cayla-Irigoyen, Alexandre (Winter)

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