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Le domaine de la gestion des relations publiques et des communications a grandement changé ces dernières années. La technologie numérique (y compris les médias sociaux) transforme la façon de communiquer des organisations et du grand public. Les entreprises commerciales mieux sensibilisées à leur responsabilité envers la société et envers les parties prenantes sentent le besoin, comme les organismes sans but lucratif, d’être conseillées par des spécialistes bien formés en communications. Le programme est constamment mis à jour afin d’intégrer les pratiques exemplaires du domaine. Les étudiants ont l’occasion d’échanger à propos de situations réelles et évolutives directement avec des professionnels du milieu.
Relations publiques : Context, resources, learning activities, and guidance to conduct comprehensive, primary and secondary public relations research, and assess, edit, revise and proofread public relations materials for print, electronic and digital media.
Trimestres : Automne 2014, Hiver 2015
Chargés de cours : Andrews, Richard (Fall) Andrews, Richard (Winter)
Corequisite: CPRL 223
Relations publiques : An overview of public relations theory, principles and practice, including the development of the discipline and its role in society, its function in different organizations, and the techniques used in the different sub-specialties of the field.
Trimestres : Automne 2014, Hiver 2015
Chargés de cours : Durocher, Andre (Fall) Lefebvre, Michel (Winter)
Relations publiques : Analyze, plan, design and execute projects that extend and hone writing and presentation skills in a self-directed manner.
Trimestres : Automne 2014, Hiver 2015
Chargés de cours : Fortier, Louis (Fall) Fortier, Louis (Winter)
Relations publiques : Organizations must communicate with diverse publics against the background of a rapidly changing media landscape. With the increasing presence of digital (including social) media, publics are both fragmenting and coalescing in new ways. This course will cover the context, theory and best practices that are evolving as a result.
Trimestres : Hiver 2015
Chargés de cours : Durocher, Andre (Winter)
Relations publiques : Issues and conditions affecting the communication of corporate issues and identity will be examined including corporate branding, financial communications, social responsibility, the reciprocal effects of internal and external publics, and planning and production of corporate communication vehicles.
Trimestres : Hiver 2015
Chargés de cours : Pickering, Victoria (Winter)
Relations publiques : An examination of how internal communication strategies are designed and implemented to ensure people within an organization work together effectively and efficiently to support the organization's business plan, including the definition and purpose of internal communications that add value, as well as the communication needs of internal stakeholders.
Trimestres : Automne 2014
Chargés de cours : Pitts, Charles (Fall)
Relations publiques : Mechanisms by which organizations participate in the public policy process will be examined through an understanding of the social and political contexts where public issues occur and the inherent communication processes at all levels and specifically dealing with the roles of lobbying, media relations and social responsibility.
Trimestres : Hiver 2015
Chargés de cours : Gibbs, Howard; Van Der Meer, Carolyne (Winter)
Relations publiques : Preparation of communication plans for organizations and current situations will provide the opportunity to apply the knowledge gained throughout the program. In addition, recent developments and methods in key areas of practice will be addressed.
Trimestres : Automne 2014, Été 2015
Chargés de cours : Creighton, Jennifer (Fall) Creighton, Jennifer (Summer)
6 unités parmi les cours suivants :
Gestion générale : Fundamental principles and best practices of project management essential to the successful development of projects or other complex undertakings within an organization; includes methods for defining, planning, and scheduling activities and resources.
Trimestres : Automne 2014, Hiver 2015, Été 2015
Chargés de cours : Gauthier, Sylvain (Fall) Gauthier, Sylvain (Winter) Gauthier, Sylvain; Chasse, Andrew (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
Relations publiques : Current status of fund-raising and philanthropy in Canada. Donor motivations, strategies for attracting support from different donor audiences, development of fund-raising campaigns for not-for-profits, charitable foundations, para-public and public-sector organizations. Role of donor organizations. Theoretical knowledge, technical skills and ethical considerations.
Trimestres : Été 2015
Chargés de cours : Lynch, Shaun (Summer)
Relations publiques : Effective use of public and media events for communication and relationship-building with key stakeholders, including research, identification of publics, design, timelines, logistics, protocol, speeches and programs, and dealing with suppliers, as well as promotion and evaluation of the event.
Trimestres : Automne 2014
Chargés de cours : Lefebvre, Michel (Fall)
Tronc commun de gestion : Individual motivation and communication style; group dynamics as related to problem solving and decision making, leadership style, work structuring and the larger environment. Interdependence of individual, group and organization task and structure.
Trimestres : Automne 2014, Hiver 2015, Été 2015
Chargés de cours : Reyt, Jean-Nicolas; Suissa, Zina; Fraser, James K; Rosenstein, Irving; Rubineau, Brian; Westgate, Chantal; Jaeger, Alfred M (Fall) Westgate, Chantal; Suissa, Zina; Fraser, James K; Rosenstein, Irving; Huising, Ruthanne (Winter) Rosenstein, Irving; Fraser, James K; Gong, Hye Yeon (Summer)
Continuing Studies: requirement for CMA, CGA, the EA of AACI, and the Institute of Internal Auditors
Tronc commun de gestion : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Trimestres : Automne 2014, Hiver 2015, Été 2015
Chargés de cours : Han, DaHee; Sarigollu, Emine; Etemad, Hamid; Royce, Charles; Soroka, Robert H S (Fall) Dotzel, Thomas; Faber, Aida; Cyrius, Fabienne; Nobel, Ralph (Winter) Delorme, Bruno; Mendenhall, Zachary (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management
Tronc commun de gestion : This course examines how business interacts with the larger society. It explores the development of modern capitalist society, and the dilemmas that organizations face in acting in a socially responsible manner. Students will examine these issues with reference to sustainable development, business ethics, globalization and developing countries, and political activity.
Trimestres : Automne 2014, Hiver 2015, Été 2015
Chargés de cours : Chauvin, Louis Roméo; Addy, Nii Antiaye; Jorgensen, Jan J (Fall) Holmgren, Lindsay; Addy, Nii Antiaye; Mantere, Saku (Winter) Holmgren, Lindsay (Summer)