Note: This is the 2012–2013 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.
Program Requirements
The field of Public Relations and Communications Management has been changing dramatically in recent years. Digital (including social media) is changing the way publics and organizations communicate. Increased consciousness by companies of their social responsibility, and a need for greater accountability to stakeholders, have led to an awareness in both the corporate and the not-for-profit sector that organizations need to rely on the advice and services of well trained professional communicators. The program content is continually updated with best practices in industry. Students have opportunities to discuss real and evolving public relations cases directly with industry professionals.
Required Courses (24 credits)
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CPRL 214 Applied Public Relations Methods 1 (3 credits)
Overview
Public Relations : Context, resources, learning activities, and guidance to conduct comprehensive, primary and secondary public relations research, and assess, edit, revise and proofread public relations materials for print, electronic and digital media.
Terms: Fall 2012, Winter 2013
Instructors: Callaway-Smith, Yvonne; Van Der Meer, Carolyne; Hirst, Elizabeth Jane (Fall) Callaway-Smith, Yvonne (Winter)
Corequisite: CPRL 223
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CPRL 223 Basics of Public Relations (3 credits)
Overview
Public Relations : An overview of public relations theory, principles and practice, including the development of the discipline and its role in society, its function in different organizations, and the techniques used in the different sub-specialties of the field.
Terms: Fall 2012, Winter 2013
Instructors: Lefebvre, Michel (Fall) Lefebvre, Michel (Winter)
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CPRL 224 Applied Public Relations Methods 2 (3 credits)
Overview
Public Relations : Analyze, plan, design and execute projects that extend and hone writing and presentation skills in a self-directed manner.
Terms: Fall 2012, Winter 2013
Instructors: Wall, Sharron Dorothy; Van Der Meer, Carolyne (Fall) Hirst, Elizabeth Jane (Winter)
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CPRL 225 Social and Traditional Media Relations (3 credits)
Overview
Public Relations : Organizations must communicate with diverse publics against the background of a rapidly changing media landscape. With the increasing presence of digital (including social) media, publics are both fragmenting and coalescing in new ways. This course will cover the context, theory and best practices that are evolving as a result.
Terms: Winter 2013
Instructors: Durocher, Andre (Winter)
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CPRL 226 Corporate Communications (3 credits)
Overview
Public Relations : Issues and conditions affecting the communication of corporate issues and identity will be examined including corporate branding, financial communications, social responsibility, the reciprocal effects of internal and external publics, and planning and production of corporate communication vehicles.
Terms: Winter 2013
Instructors: Romanado, Sherry (Winter)
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CPRL 227 Internal Communication (3 credits)
Overview
Public Relations : An examination of how internal communication strategies are designed and implemented to ensure people within an organization work together effectively and efficiently to support the organization's business plan, including the definition and purpose of internal communications that add value, as well as the communication needs of internal stakeholders.
Terms: Fall 2012
Instructors: Walsh, Brendan (Fall)
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CPRL 321 PR Issues Management (3 credits)
Overview
Public Relations : Mechanisms by which organizations participate in the public policy process will be examined through an understanding of the social and political contexts where public issues occur and the inherent communication processes at all levels and specifically dealing with the roles of lobbying, media relations and social responsibility.
Terms: Winter 2013
Instructors: Gibbs, Howard (Winter)
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CPRL 322 Cases in Public Relations (3 credits)
Overview
Public Relations : Preparation of communication plans for organizations and current situations will provide the opportunity to apply the knowledge gained throughout the program. In addition, recent developments and methods in key areas of practice will be addressed.
Terms: Fall 2012, Winter 2013, Summer 2013
Instructors: Romanado, Sherry (Fall) Walsh, Brendan (Winter) Hirst, Elizabeth Jane (Summer)
Complementary Courses (6 credits)
6 credits from:
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CGMG 210 Fundamentals of Project Management (3 credits)
Overview
General Management : Fundamental principles and best practices of project management essential to the successful development of projects or other complex undertakings within an organization; includes methods for defining, planning, and scheduling activities and resources.
Terms: Fall 2012, Winter 2013, Summer 2013
Instructors: Gauthier, Sylvain (Fall) Gauthier, Sylvain (Winter) Farha, Shadi (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
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CPRL 220 Fundamentals of Fund-Raising (3 credits)
Overview
Public Relations : Current status of fund-raising and philanthropy in Canada. Donor motivations, strategies for attracting support from different donor audiences, development of fund-raising campaigns for not-for-profits, charitable foundations, para-public and public-sector organizations. Role of donor organizations. Theoretical knowledge, technical skills and ethical considerations.
Terms: Summer 2013
Instructors: Nowak, Anita (Summer)
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CPRL 228 Event Management (3 credits)
Overview
Public Relations : Effective use of public and media events for communication and relationship-building with key stakeholders, including research, identification of publics, design, timelines, logistics, protocol, speeches and programs, and dealing with suppliers, as well as promotion and evaluation of the event.
Terms: Fall 2012
Instructors: Lefebvre, Michel (Fall)
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MGCR 222 Introduction to Organizational Behaviour (3 credits)
Overview
Management Core : Individual motivation and communication style; group dynamics as related to problem solving and decision making, leadership style, work structuring and the larger environment. Interdependence of individual, group and organization task and structure.
Terms: Fall 2012, Winter 2013, Summer 2013
Instructors: Suissa, Zina; Fraser, James K; Rosenstein, Irving; Hewlin, Patricia; Sepinwall, Sharyn; Yao, Yongheng (Fall) Yao, Yongheng; Suissa, Zina; Fraser, James K; Rosenstein, Irving; Huising, Ruthanne; Noh, Sung Chul; Banerjee, Mallika (Winter) Sepinwall, Sharyn; Rosenstein, Irving; Fraser, James K (Summer)
Continuing Studies: requirement for CMA, CGA, the EA of AACI, and the Institute of Internal Auditors
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MGCR 352 Marketing Management 1 (3 credits)
Overview
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2012, Winter 2013, Summer 2013
Instructors: Mackalski, Robert; Chaxel, Anne-Sophie; Sarigollu, Emine; Mathur, Sameer; Royce, Charles; Delorme, Bruno; Etemad, Hamid (Fall) Mishra, Saurabh; Qiu, Chun; Cyrius, Fabienne; Mackalski, Robert; Nobel, Ralph; Royce, Charles (Winter) Wang, Wei-Lin; Delorme, Bruno (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management
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MGCR 360 Social Context of Business (3 credits)
Overview
Management Core : This course examines how business interacts with the larger society. It explores the development of modern capitalist society, and the dilemmas that organizations face in acting in a socially responsible manner. Students will examine these issues with reference to sustainable development, business ethics, globalization and developing countries, and political activity.
Terms: Fall 2012, Winter 2013, Summer 2013
Instructors: Chauvin, Louis Romeo; Younkin, Peter; Gladu, Cheryl (Fall) Chauvin, Louis Romeo; Gladu, Cheryl; McCully, Philip (Winter) Gladu, Cheryl (Summer)
School of Continuing Studies—2012-2013 (last updated Apr. 29, 2013) (disclaimer)