Network Effects & Social Inequality: How do Mechanisms Matter?
Network Effects and Social Inequality:
How Do Mechanisms Matter?
Ìý
Ìý
Filiz Garip (Cornell)
Ìý
SeveralÌýbodies of research suggest that under many conditions social networks amplifyÌýineqÂualÂity in access to or adoption ofÌýpractices that contribute to actors’Ìýwelfare.Ìý Most of this work has remainedÌýsuggestive, however, due to two probÂlems.ÌýÌýFirst,Ìýinattention to, and lack of conÂsensus about, mechanisms of influÂenceÌýimpedes interpretation of results and cumulation ofÌýknowledge. Second, few dataÌýsets have the required detail --- over-time measureÂment of comÂpÂlete socialÌýnetworks and memberÌýbehaviors – to draw confident conclusÂions.ÌýÌýIn this paper we address both of theseÌýquestions.Ìý ÌýFirst, we argue that networkÌýeffectsÌýoperate through three major families of mechanisms – networkÌýexternalities, social facilitation, and normative influÂence – each ofÌýwhichÌýcan best be expressed through a distinctive set of related functionalÌýforms.Ìý ÌýSecond, to explore theÌýimplication of theseÌýdifferent mechanisms (in the absence of suitablyÌýfine-grained data), we use computational models of the diffusion of practicesÌýthrough social networks given varying levels of homophily to explore theÌýimplication of each mechanism for overall and group-specific diffusion ratesÌýand equilibrium adoption levels, and for interÂgroup inequality in rates andÌýlevels of adoption.