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In a recent article, into small-scale farm enthusiast, author, and star of the popular series听Les fermiers Jean-Martin Fortier (BA'02). This "rock-star" of organic microfarming in Quebec is highly regarded by many, though some have raised concerns that his presentation of the business as profitable and accessible to all is overly optimistic.

鈥淗e has generated enthusiasm, but also a reflection on agriculture,鈥� agronomist and economist Pascal Th茅riault, director of the Farm Management and Technology Program at McGill, told . 鈥淎nd what he proposes鈥攕hort-circuit [direct-to-customer] sales, minimal use of resources on the farm, local consumption鈥攎akes a lot of sense from an environmental point of view. His model is part of the solution.鈥�

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