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Montreal Gazette - Students use social media for a good cause; Fundraising in India

Published: 16 February 2011

A group of MBA students at McGill is hoping to turn tweets into donations when they travel to India later this week. The 29 students enrolled in the Master of Business Administration program at the Desautels Faculty of Management will be touring the country starting Thursday and spreading word of their trip through social media tools such as Facebook and Twitter, with the goal of raising $10,000 to send impoverished girls to school.

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