News
Quick-service restaurants like St-Hubert seek to deliver value to customers
Published: 22 October 2024
Good gravy! Quebec’s rotisserie chicken chain St-Hubert has frozen prices for all main courses on its menu and reduced prices on appetizers–all while maintaining portion sizes. This is part of a broader trend toward value in quick-service restaurants. “Food price inflation has hit both grocery stores and restaurants, but it’s more noticeable in restaurants,” AssociateĚýProfessor Yu Ma tells CTV News. “There is the cost of food, but also labour, taxes, and tips. Fewer people are going to restaurants, and it’s partly because we learned to cook again during the pandemic.”
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