McGill Desautels Faculty of Management - Myung-Soo Jo’s Recent Research

Factors affecting customer satisfaction on online shopping holiday

�㽶��Ƶ — Wed, 24 Mar 2021 17:58:12 +0000

Authors: S-Y. Tzeng, M. Ertz, Myung-Soo Jo and Emine Sarigöllü

Publication: Marketing Intelligence and Planning, Forthcoming

Abstract:

Pollution avoidance and green purchase: The role of moral emotions

�㽶��Ƶ — Fri, 15 Feb 2019 15:13:20 +0000

Authors: Dapeng Liang, Chenxuan Hou, Myung-Soo Jo, and Emine Sarigollu

Publication: Journal of Cleaner Production, Volume 210, 10 February 2019, Pages 1301-1310

Abstract:

Myung-Soo Jo and Emine Sarigollu awarded 2018 McGill Sustainability Systems Initiative New Opportunities award

�㽶��Ƶ — Mon, 23 Jul 2018 15:39:35 +0000

Congratulations to Myung-Soo Jo, and Emine Sarigollu, Professors in Marketing, on being awarded the 2018 McGill Sustainability Systems Initiative (MSSI) New Opportunities award “From a Throwaway Society into a Sustainable Society: A Consumer Perspective”.

Myung-Soo Jo and Emine Sarigollu awarded 2018 SSHRC Insight Grant

�㽶��Ƶ — Mon, 23 Jul 2018 15:35:18 +0000

Congratulations to Myung-Soo Jo, and Emine Sarigollu, Professors in Marketing, on being awarded the 2018 SSHRC Insight Grant “The Demand and Supply Sides of Corruption”.

Social value, content value, and brand equity in social media brand communities: A comparison of Chinese and US consumers

�㽶��Ƶ — Fri, 23 Mar 2018 18:45:37 +0000

Authors: Yongbing Jiao, Myriam Ertz, Myung-Soo Jo and Emine Sarigöllü

Publication: International Marketing Review, Vol. 35, No. 1, 2018

Abstract:

From single-use to multi-use: Study of consumers' behavior toward consumption of reusable containers

�㽶��Ƶ — Fri, 01 Dec 2017 16:27:41 +0000

Authors: Myriam Ertz, Rong Huang, Myung-Soo Jo, Fahri Karakas, Emine Sarigöllü

Publication: Journal of Environmental Management, Vol. 193, May 2017

Abstract:

Social value and content value in social media: Two paths to psychological well-being

�㽶��Ƶ — Fri, 10 Feb 2017 17:02:28 +0000

Authors: Jiao, Y., Jo, M.S., Sarigollu, E.

Publication: Journal of Organizational Computing and Electronic Commerce

Abstract: