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By Jonathan Kimmelman, associate professor at Ï㽶ÊÓƵ and director of its Biomedical Ethics Unit,Ìýand Alex John London (Carnegie Mellon)Ìý
There is a lot of money behind providing cancer care, and cancer treatment centers spend an estimated $173 million on advertising each year. One of the ways they compete for patients is by offering a menu of clinical trial options and suggesting that participating in such trials gives patients an edge on their care.
