香蕉视频

Authors: , Krogh, G., Monteiro, E., Lakhani, K.R.

Publication: Information Systems Research听

Abstract:听

Authors:听He, Y.,听Ray, S.,听Yin, S.

Publications:听Production and Operations Management

Abstract:

Authors:听Mollea, R.D., Fatemia, H., Dagherb, A., Levitanc, R.D., Silveirad, P.P., Dub茅, L.

Publication:听Neuroscience & Biobehavioral Reviews

Abstract:

Congratulations to Professor Demetrios Vakratsas on receiving a 2017 for his project entitled 鈥淓mpirical & Theoretical Canadian Marketing Strategy Symposium: Marketing Analytics for Better Decisions鈥�.

Authors:听Bapna, R.,听Ramaprasad , J.,听Umyarov , A.

Publication: MIS Quarterly, 42(3), 719-735

Abstract:听

Making sustainable profits from a baseline zero price and motivating free consumers to convert to premium subscribers is a continuing challenge for all freemium communities. Prior research has causally established that social engagement (Oestreicher-Singer and Zalmanson 2013) and peer influence (Bapna and Umyarov 2015) are two important drivers of users converting to premium subscribers in such communities. In this paper, we flip the perspective of prior research and ask whether the decision to pay for premium subscription causes users to become more socially engaged. In the context of the Last.fm music listening freemium social community, we establish, using a novel 41 month long panel dataset, a look-ahead propensity score matching (LA-PSM) procedure coupled with a difference-in-difference estimator of the treatment effect, that payment for premium leads to more social engagement. Specifically, we find that paying for premium leads to an increase in both content-related and community-related social engagement. Free users who convert to premium listen to 287.2% more songs, create 1.92% more playlists, exhibit a 2.01% increase in the number of forum posts made, and gain 15.77% more friends. Thus, premium subscribers create value not only for themselves by consuming more content, but also for the community and site by organizing more content and adding more friends, who are subsequently engaged by the social diffusion emerging from the focal user鈥檚 activities.

Read full abstract: , December 15, 2016听

Carlos Rodriguez (PhD'15) has been awarded the Gunnar Hedlund Award 2015-2016 for his outstanding dissertation entitled "Global Subunit Specialization: An organizational perspective", which was recognized for its originality, as well as for its sound empirical work and practical results.

The topic of the dissertation addresses an increasingly important phenomenon in the international business world and uses a variety of methods, as well as theoretical perspectives to improve our understanding of it.