�㽶��Ƶ News - Ashesh Mukherjee

Celebrating excellence in teaching at Desautels

webfull — Fri, 11 Jun 2021 15:47:29 +0000

Across programs and subject areas, the Desautels Faculty of Management recognizes the vital role that teaching plays in enriching the student experience and in inspiring the next generation of leaders.

The Distinguished Teaching Award recipients Jiro Kondo and Lisa Cohen were honoured at McGill’s 2021 Management Convocation ceremony for their excellence in teaching.

Congratulations to the following recipients of the 2021 teaching awards!

Published: 11 June 2021

Delve: The Internet Effect in the Time of Coronavirus

webfull — Tue, 28 Apr 2020 16:14:31 +0000

It is difficult to imagine remaining at home for days without the Internet, particularly during physical distancing. According to Professor Ashesh Mukherjee, although the Internet is a boon in many ways, it might also have hidden dangers that require vigilance, especially now that we are spending more of our time online.

This article is brought to you by Delve, the official thought leadership publication of �㽶��Ƶ's Desautels Faculty of Management.

Published: 28 April 2020

The internet: A friend or a foe?

webfull — Tue, 29 Jan 2019 15:43:00 +0000

Online social networks have made it easier to stay in touch with friends and family, but a worrying factor is that they can easily become a “den of comparisons,” warns Professor Ashesh Mukherjee in his book The Internet Trap: Five Costs of Living Online.

Published: 29 January 2019

When advertising gets socially active

webfull — Mon, 21 Jan 2019 19:31:04 +0000

Gillette’s new ad about “toxic masculinity” belongs to a larger phenomenon of brands embracing social activism as a marketing strategy.

Professor Ashesh Mukherjee joins BBC to comment on the effectiveness of this approach, warning that it risks oversaturation and alienation.

Published: 21 January 2019

The woes of living life on social media

webfull — Tue, 15 Jan 2019 17:31:19 +0000

As Professor Ashesh Mukherjee makes clear in his latest book, The Internet Trap, the pitfalls of living online in the age of social media include ceaseless comparisons with others and feelings of envy.

"And once people start posting interesting information, others are likely to follow suit in a bid to keep up with the Joneses. This creates an arms race of one-upmanship, leading to ever more upward comparisons on the Internet," he says.

Published: 15 January 2019

The dark side of the web revolution

webfull — Fri, 28 Sep 2018 16:00:34 +0000

Professor Ashesh Mukherjee joins the Rotman School of Management to discuss learnings from his latest book, The Internet Trap, and outlines the five pitfalls of living online.

Published: 28 September 2018

Taking stock of the good and the bad of living online

webfull — Tue, 01 May 2018 13:42:30 +0000

In his latest book, The Internet Trap, Desautels Professor Ashesh Mukherjee uses his latest research in consumer psychology to confirm what most of us already suspect: the Internet has changed our lives, and not always for the better.

“There are so many things happening – from fake news to privacy issues. You can see the Internet is creating problems at the societal level and at a personal one, and people are wondering what the big picture is,” says Professor Mukherjee.

Published: 1 May 2018

Thinking critically about the age of social media

webfull — Wed, 25 Apr 2018 18:19:33 +0000

Professor Ashesh Mukherjee appeared on Context with Lorna Dueck to talk about the pros and cons of social media.

Drawing from the findings in his new book, The Internet Trap: Five Costs of Living Online, he outlines some of the biggest drawbacks to social media use, which include the proliferation of fake news and feelings of inadequacy.

Watch video [as of 14:00 minutes]

Published: 25 April 2018

Ashesh Mukherjee discusses “The Internet Trap” with Bertrand Cesvet, CEO of Sid Lee

webfull — Thu, 19 Apr 2018 20:46:15 +0000

April 4, 2018 marked the launch of Professor Ashesh Mukherjee’s latest book, The Internet Trap: Five Costs of Living Online, in which he uses the latest research in consumer psychology to highlight the five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.

Published: 19 April 2018

Is the Internet the devil’s workshop?

webfull — Mon, 12 Mar 2018 19:51:16 +0000

“The world is too much with us,” the poet William Wordsworth said a couple of hundred years ago. He was reflecting on the Industrial Revolution, but his observation seems all the more relevant today.

Our lives have been rewired by a new revolution in the form of the Internet, and it has not only brought the world more upon us; it could also be said we are too much with the world.

Such is the conclusion Ashesh Mukherjee advances in his book The Internet Trap.

Published: 12 March 2018