New research by Professor Demetrios Vakratsas and PhD candidate June Soo Lee looks at the complementary value of television and online advertising in China.
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In his new book Channel Strategies and Marketing Mix in a Connected World, Professor Saibal Ray puts the spotlight on how the digitalization of the retail channel affects consumers, products, and...
Professor Karl Moore comments on Caisse de depot et placement du Quebec’s (CDPQ) appointment of former investment banker Charles Émond as CEO.
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New research by Professor Dror Etzion highlights the systematic limitations of catastrophe bonds; rather than effectively tackling sustainability issues, they are simply putting more money into...
Executive Director of the Bensadoun School of Retail Management Charles de Brabant weighs in on Lowe’s decision to appoint Anthony Hurst as head of its Canadian division. Hurst was previously...
Gus was born in Elrose, Saskatchewan and grew up on a farm where he acquired a life-long love for the land. He earned a BSc (Agr) and MSc at the University of Saskatchewan, and a PhD in soil...
The Ï㽶ÊÓƵ Desautels Faculty of Management MBA program is one of only three Canadian business schools on the 2020 Financial Times Global MBA Ranking. The McGill Desautels MBA is ranked...